What is Digital Marketing and its importance for a website?
What is Digital marketing? Digital marketing is like an umbrella term, that encompasses all marketing efforts and activities carried out through digital channels to promote products, services, or brands. " In contrast to traditional marketing, which relies on offline methods like print media, TV commercials, and billboards, digital marketing leverages the power of the internet and electronic devices to reach and engage with a target audience. It takes advantage of various digital platforms and technologies to connect with potential customers in real-time and measure the effectiveness of marketing campaigns more accurately. " Digital marketing channels include: Search Engine Optimization (SEO) : The process of optimizing a website's content and structure to improve its visibility in search engine results, thereby driving organic (non-paid) traffic. Pay-per-click (PPC) advertising: An online advertisement where a fee is paid each time the ad is clicked. It allows ...